IMPLEMENT
You have finished all the necessary preparations and you can’t wait to start. With good planning and enough flexibility the campaign should run smoothly. The public start to your campaign should be when the Display poster is revealed to the public. This can be organised as a separate event (Helsinki) or part of a week of energy related activities (Brasov). Remember a local communication campaign is not a once off event. To make display sustainable the launch needs to be complimented by regular reminders and activities involving creativity and originality. |
